2014 Stars Season Campaign
Objective – To display the tradition initiated by the fans of standing up until the first basket made. This tradition inspired our creative campaign, “Rise as One,” in order to unify the crowd in the experience of the game.
In a true creative collaboration form, the mark/tag and branding was initially started by myself then passed it along to Aaron for some of his text treatment magic and then passed along to our animators Joseph & Abe to bring it to life. It’s collaborative projects like these that I really enjoy. Seeing everyones talents put to use to take a project from good to great.
Overall Look & Design –Aaron Masik & Jason Ytuarte
Animation – Joseph Blanco & Abe Exum